Online dating is not a new phenomenon. Every aspect of human life is going online. It was, rather a natural evolution of “connected humans” to take their love life online. Now it is spreading like wildfire. There is absolutely no control. What we are witnessing is industrialization of love. The driving principle behind industrialization was mass production. Thus making things cheap and readily available in huge quantities driving up the consumption. Industrialization was making huge inroads into every aspect of human life. Almost everything that humans desired and consumed was coming out of huge assembly lines. New products were being launched in the market rapidly. Industrialization had answers to all our problems.
With the advent of the internet, human being witnessed the second phase of industrialization. Internet worked as a catalyst. It broke all geographical limitations that industries were struggling with.